How it all started: 

We’re hardcore, we have beards, but if you want more details, here they are. 

We are a wild fun loving beard company based out of Grand Rapids, MI. The nickname (moniker) was first shouted from the lead singer at a metal show. We ran with the name from there, added the signature beard graphic, and put it on a shirt. From there Beardcore (The thing) literally took off and since then we have shipped our products all over the world.

What we’re doing today:

Today we stand for beards, fun, passion, music, beer, giving back to our community, and otherwise living a full and adventurous life. In a way, we believe, that beards are emblematic of courage and strength, so we try to stand for and live for that. You’ll see us at concerts, bars, bike events, art shows, cookouts and beaches, and whether you wear a beard or not, if you stand for these things we consider you a friend.

Mission:

You’ll see us at concerts, bars, bike events, art shows, cookouts and beaches, and whether you wear a beard or not, if you stand for these things we consider you a friend.

When the beard talks, you listen.